April 23, 2025
Anthropologist Natasha Dow Schüll, the author of Addiction by Design: Machine Gambling in Las Vegas, spent 15 years studying how casinos and slot machines are designed to pull users into a trancelike state called the “machine zone” where social demands, worries, and bodily awareness fades away. While in this zone, gamblers are not just playing to win, but rather, to play for as long as possible, regardless of the physical, mental and financial costs. While the gambler loses themselves, the gambling industry profits. She extends this research into digital / smartphone gambling as well.